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I absolutely love how they reframed the iPad mini from a "reduction" to a "concentration" of the iPad.

I takes the most obvious quip to make about the new product and gives the Apple fan-base a ready-made, perfect, emotional yet simple retort.

Brilliant marketing ...

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That has always been Apple forte. Create value by advertising

Yeah. Because their products are crap, right? Apple has good marketing for good products. Some think they can skip the first part.

I'd say their excellent marketing provides them with the profit margins needed to afford development of several iterations of the products so that they can be as good as they are.

This has always been every Apple detractor's assertion.

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