Financial doom porn sells well, but it's almost always wrong.
* They are investing in AI, both financially and by corporate communication, over and above everything else and pissing off damn near everyone in the process
* The XBox brand is tanking
* Windows is an utter disaster, according to Microsoft themselves, and Valve is so dispirited with it as the future for gaming that they've invested millions into a linux-based framework to run Windows games
I worked in what other calls "Adversarial Interoperability" [1] but the scale of Valve is on another level.
[1] https://www.nektra.com/main/2020/01/12/reflecting-on-16-year...
Two words:
*New Coke.*
In retrospect, Coke made mistakes, but at the time their logic was kinda sound. Market was changing, people were changing, product tested really well, etc.
And they owned up to the mistake and reverted in under 90 days. Honestly, they probably came out stronger and re-affirmed the attachment that people have with the brand.
In addition, they haven't made that mistake again and have been much smarter protecting their core while chasing trends. Free-style is a brilliant bit of tech, marketing, and logistics combined.
Well, till the shitty AI christmas ads anyway.
Finance bros will make their way in here soon to give a better peanut gallery, but I think "is there something here" comes down to do you believe the final bit of the articles opening act:
> When correlations between historically uncorrelated assets (e.g. Gold, Bitcoin, Microsoft, and Silver) approach 1.0 during a sell-off, it serves as a distinct indicator that traders are not selling what they want to sell, but rather what they must sell in order to meet margin calls in a funding currency that is rapidly appreciating against their liabilities.