Because the permitting process is much easier and there are way, way fewer authorities that can potentially shut you down.
I think this is the entire difference. Space is very, very lightly regulated, especially when it comes to labor, construction and environmental law. You need to be able to launch from somewhere and you need to automate a lot of things. But once you can do this, you escaped all but a few authorities that would hold power over you down on Earth.
No one will be able to complain that your data center is taking their water or making their electricity more expensive, for example.