The answer is still the same. Don't they get the lesson? People don't want generic "weather" information if they're NOT going out, stock information if they don't invest, inbox headers in a 200px space where a notifications number could suffice, events in town when they are going to work.
It's not they HAVE to open an app to get forcefed ads. It's that they WANT to need an app to get ads. Otherwise there's no need to clutter up the empty "desk" metaphore THEY created, with litter.