Thanks for your thoughtful reply. I really like that quote -- hopefully I start another company and think about distribution straight off the bat. Can I ask what the product was? Even just a general idea. And, how did you find the emails.

I've found myself procrastinating a lot when it comes to trying to acquire users. It's a lot more fun to build features than it is to do cold outreach. Yes, you found the site :).

1) Understandable, let me reply to the other 3 points to see if pricing makes sense after that.

2) We’re not trying to replace Calendly. Calendly is great for link-based 1:1 scheduling, but many execs still operate primarily over email and actively avoid sending links. Persona is an email delegation layer that handles inbound scheduling end-to-end: proactive follow-ups, coordinating across long threads, and dynamically rescheduling when higher-priority contacts come in. That distinction should definitely be clearer on the landing page.

3) Fair point that you’re not the audience. We’re focused on founders and execs who spend a meaningful amount of time coordinating meetings over email. For them, the pain isn’t finding a time once, it’s the constant back-and-forth, follow-ups, and reshuffling priorities. Not everyone can afford a human EA, and link-based scheduling tools can’t handle that level of personalization (talking to an investor is very different than a friend). Research we’ve seen shows execs still spend 6+ hours per week on scheduling.

4) That’s a good point, and we’re thinking along similar lines. Since Persona operates directly over email, there’s a natural distribution loop there, similar to Calendly links, and we plan to lean into that more deliberately. Would you be bothered if you were on our 23/mo plan and still had a banner there? Also, do you think there should be a free tier beyond the 14 day trial?

Thanks again for taking the time to respond.