Note for the confused: Ecombi achieves this by heating the bricks to dramatically higher temperatures using conventional resistive heating elements, thereby storing more energy, even though the specific heat capacity of any ceramic material is dramatically inferior to that of water.

But, as a result, Ecombi has a much lower system efficiency than a heat pump, since it's essentially just a space heater pointed at a rock. It only makes sense for jurisdictions with time-of-day variable pricing of electricity, and trades off simplicity and low initial purchase price for lifetime cost.