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Do you not see how an organization discouraging the use of something inefficient benefits as a whole?

Thats why cashless businesses exist, why you pay more for things that involve human attention instead of automated online solutions etc.

Who does it benefit? Not me. Maybe it benefits Mastercard and Visa.

Yes it benefits the consumer through lower prices, and in the case of cashless specifically, less tax fraud, etc

Most businesses near me offer lower prices to people paying with cash.

High interchange fees?

or tax fraud, otherwise cashless is obviously cheaper