CedarDB is the commercialization of Umbra, the TUM group's in-memory database lead by professor Thomas Neumann. Umbra is a successor to HyPer, so this is the third generation of the system Neumann came up with.
Umbra/CedarDB isn't a completely new way of doing database stuff, but basically a combination of several things that rearchitect the query engine from the ground up for modern systems: A query compiler that generates native code, a buffer pool manager optimized for multi core, push-based DAG execution that divides work into batches ("morsels"), and in-memory Adaptive Radix Tries (never used in a database before, I think).
It also has an advanced query planner that embraces the latest theoretical advances in query optimization, especially some techniques to unnest complex multi-join query plans, especially with queries that have a ton of joins. The TUM group has published some great papers on this.