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Comment by throwup238 | Hacker News Reader

Who decides whether an ad is targeting children or not?

I’m not playing devil’s advocate, I’m curious what the SOTA is for ad moderation. I’m sure it’s relatively easy to tell a kid’s toy ad from adult ones like alcohol, but how do you differentiate toy ads targeting parents vs toy ads targeting kids?

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>Who decides whether an ad is targeting children or not?

Much simpler than that, you just ban all targeted ads full stop end of story. The ad-funded internet existed in the 90s before ad targeting was a thing.

You went on a car forum, you'd get ads about car parts. You went on a PC forum, you'd get ads about PC parts. Pretty simple stuff that didn't need to know your age, gender, political affiliation, ovulation status, etc so it's not like the web will go bust without ad targeting.

Targeted ads are exploitative and manipulative, and a crime against humanity, or at least on society.

None of that attacks the motivation of FB to look the other way to kids clicking the "I'm an adult" button and pocketing money from advertisers buying un-targeted ads for snacks, clothes, makeup, computers/gaming, and a million other things that are equally as aimed at kids as they are at anyone else.

(Remember how many kids bought car magazines before they even had drivers' licenses? Advertising has never been "oh, ads for things adults will buy will be completely boring to children.")

Honestly this is better than covering half of every website with a cookie banner that very few people understand.

Ads and media are generally exploitative and manipulative, even if not targeted specifically at anybody.

3 years after the nation of Fiji received its first television broadcasts in 1995, dieting and disordered eating went from unheard of to double digit percentages among teenage girls.

https://www.nytimes.com/1999/05/20/world/study-finds-tv-alte...

> Before 1995, Dr. Becker said, there was little talk of dieting in Fiji. ''The idea of calories was very foreign to them.'' But in the 1998 survey, 69 percent said that at some time they had been on a diet. In fact, preliminary data suggest more teen-age girls in Fiji diet than their American counterparts.

I mean as of 2011 over half the native women are obese [1]. I don’t know what to make of it other than that’s a lot. Dr. Anne Becker may be really into preserving traditional Fijian culture or whatever but it sounds like some of the local girls don’t want to anymore.

[1]: https://pubmed.ncbi.nlm.nih.gov/26201444/

The introduction of body shaming media vs. actually improving obesity rates is pretty poorly correlated. Introducing anorexia, bulimia, and now bigorexia to a population is probably neutral or net negative.

If it wasn’t, you would have expected those rates to decline after the introduction of media informing people.

I don't know, it works in Japan.

One out of 190+ countries would be a poor correlation indeed.

People will comment all day on the ethics and legality of advertising yet they never seem to stop and think how ads even work. Ads work primarily through increasing the subconscious familiarity over a competitor product’s subconscious familiarity. The vast majority of ads are meant to influence you through completely unconscious processes. The “get to know a product you didn’t know about before” part likely doesn’t even account for %1 of advertising. If the reverse was true, you would never see a single ad of Coca-Cola since everybody on the planet knows about it already.

It boggles my mind to no end that today’s society collectively accepts literally being manipulated against their free will. See the post https://hackernoon.com/nobody-is-immune-to-ads-7142a4245c2c

It's not as binary as in all forms of advertising are equally evil. As much as manipulative as traditional media advertising was/is, targeted advertising is easily orders of magnitude worse, and a good place for regulation to start if we wish to improve anything.

We should ban all ads.

Since platforms know the users age, any ad shown to them should be considered as such.

So basically, no ads on underage accounts at all should be the norm.

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