Another thing that people fail to remember is that Woz designed the Apple II, which is what made Apple a highly profitable company for many years, but instead of embracing that success, Jobs repeatedly tried to kill and replace the Apple II with the Lisa, then the Macintosh, and drove Apple into financial trouble. Apple would have done better, at that time, by simply building more advanced and backwards compatible followups to the Apple II, which is what consumers actually wanted (the original Macintosh was an expensive piece of shit).

The Apple II had 7 expansion slots and was easy to open and service yourself. It was a machine designed for hackers, and it was highly flexible. Jobs kept trying to push his all-in-one closed design when it made no sense. He did unfortunately succeed eventually. What Jobs did after his return was to turn Apple into a "luxury brand", where iPhones are perceived a bit like Prada handbags. One thing I will give Apple is that there is still no PC equivalent to Apple laptops. That can probably only really happen if mainstream PC manufacturers fully embrace Linux.