> You can easily make the case that Tadej Pogačar is one of the world’s best athletes. Plus he enjoys a wholesome reputation, a cherubic look at races and a cheerful presence on social media. Good luck finding someone who knows him to say a bad word. He ought to be the face of Kelloggs cereal, Gillette razors, Pepsi Cola or Visa cards. Maybe all of them at the same time. Crypto? Meh, but why not. But Ku Coin?