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> Seems like you could just google what's in the town

You'll still get an AI generate answer at the top, followed by 3 AI generated sponsored blog scams, etc.

You probably need to update every now and the because of SEO and such.

The goal is to attract search traffic to your page, so that you can promote your product or your brand. AI is making this a lot cheaper than before because you don't even need to create the content, but it's also killing the overall amount of traffic to all websites.

If you actually take pride in your work, it's a double whammy of competing with AI slop and losing over half of your traffic to AI summaries.

Useful independent websites are so cooked.