Want to be successful? Be inconsistent
joel.is
joel.is
I've read several of your blog posts and cringe each and every single time. Two scrolling widgets and a popup in the bottom corner as soon as you start to scroll down?
Huffington Post isn't even this bad.
Unfortunately, ranting aside, I'm sure this probably works great and converts much higher than tactfully placed icons. Such is the way of life on the internet I suppose.
Interestingly, it looks rather nice, clean and readable (IMO) without everything else (here's a screenshot: http://joelg.cc/KJp5/o). Unfortunately, I'm pretty sure that have everything else there makes a big difference. I could probably remove the ad, but a lot of the rest definitely works, I have some data on it.
Thanks for the heads up though, I think maybe my incremental changes have meant I've gone too far on all this stuff without perhaps realising.
I think you can improve things and keep the social integration, though. Right now, it's a three column layout, and the first column is basically empty. Which feels strange. If you move the left-hand icons somewhere else - to the right hand side, or to below the article, and centre the header on the content column, it will make a big difference. The fact that the header doesn't line up with the content really bugs me.
Those are the biggest things to change, but there are some smaller tweaks that would improve it too. The sub-header ("Startups, life, learning and happiness") seems very similar to the little description in the right hand column ("I'm the founder of Buffer..."); so those could be combined (keep the subtitle, and either replace it with the description text or just lose that text). Then the nav bar would come down to be level with the start of the article.
Consistency throughout a design is key. That would be the next thing to tweak for. The Join/RSS/Follow/Subscribe have slightly different callouts - they should be the same. (Or you could go a step farther and lose the callouts all together, which would probably look better.) The necessity of the big blue box explaining about the email service seems dubious ("subscribe via email" effectively says what needs to be said). However, if it stays, it would be nice if it matched the colour scheme better - yes, it's the same blue as elsewhere, but that blue isn't used in the same way anywhere else - if the background was the grey from right above it might match better. Also, just so you know, in Firefox the email field/button is too wide for the column and it's wrapping to two lines. Once we're on colour schemes, the orange of the RSS icon stands out a bit too much in contrast to everything else on the sight. For me, the email box and the RSS icon pop out even more than the header or the content when I look at the page. If all the buttons matched in colour (that silver is good), it would be great.
Also, the social stuff at the bottom of the article feels redundant.
----
Anyway, I don't know what data you have on it, but I think that if people are telling you that the design is pushing them away, you should think very carefully about that. IMO, those people are more important than whatever anonymous data points, because they're clearly people who are interested and engaged. If you have to lose one or two tweets in exchange for some loyal followers, that sounds worth it to me.
Its not about to be / or not to be inconsistent. It's about making the right choice given new information as well as considering the net effect of the change.
You can't be inconsistent and learn say a language (programming or otherwise), or even learn how to be a good entrepreneur, you got to be consistent and keep at it, just be flexible with the information that you receive and be willing to change your ways if you need to.
... that's the take-away from this. There is no way at all we can have opinion X about the future and then stick to it when the future doesn't turn out the way we expected.
I don't think being "inconsistent" in thought is what he's getting at.
You obviously didn't get the same kind of education that some of us did.
:)
Being consistent in your actions is of paramount importance if you want to master anything. You have to practice day in and day out.
Being inconsistent in your movements matters because what is around us is in a constant state of motion, and we must learn to dance with it.