I am confused about what Tesla is doing. They have effectively two automobile products now with one failed product (cybertruck). reading various articles about this doesn't make it more clear. Do they not want to be a car company?
markets are healthiest when there are many healthy competitors
This makes sense if your business strategy is to get existing Tesla owners to trade their current Teslas to buy new Teslas, rather than to convert non-Tesla owners to buy new Teslas. The latter market is WAY bigger and the tax credit was a huge carrot enticing them to look at a brand they'd never try otherwise in a market where ICE vehicle prices were skyrocketing.
As it stands, there are a ton of Tesla owners who bought their cars with the tax refund, are underwater on them, bitter about it and/or dislike Elon personally, and will never buy a Tesla again. This is churn and brand destruction without a corresponding top of funnel increase.
In contrast, the supercharger network was significant not just for the convenience factor for Tesla owners, but also for the fact that it was a social signal that Tesla was serious about growing the addressable market of EV owners generally by not just making a decent car but making the "EV lifestyle" seem possible to non-EV owners.
If Tesla actually is happy that the tax credit is going away, that seems like they're acknowledging that they're satisfied taking shrinking share of a shrinking market, which is their prerogative, but it's a bad business.
GM wrote down $4B when they reduced their EV production. Despite that, last year GM sold half the number of EVs as Tesla did. If THAT was reduced production by 100%, then Tesla would have been truly fucked had Harris won the election.
Tesla is suffering because Elon Musk was a genius at some point in the past. Then, he got into ketamine and fried his brain.
The cars are expensive, have QC issues, and are facing steep competition from the rest of the world. Tesla's attempt to build an F150 competitor was a disaster, Optimus is years away from being useful for anything, and after 15 years of "We'll totally release FSD this year!" the market seems to finally be realizing that it's not going to happen for a little while.
It really sucks to see a perfectly good company get blown to smithereens, but shareholders did choose to bet on the man.
When he wrote the Hyperloop white paper? When he backdated himself as the founder of Tesla, then pushed the real founders out?...
He is a genius snake oil salesman, I give you that.
[0] https://www.cnbc.com/2026/01/28/cnbc-china-connection-newsle...
[2] https://interestingengineering.com/ai-robotics/limx-humanoid...
[3] https://www.bgr.com/2083491/china-agibot-humanoid-robot-us-c...
China is hyper-capitalist. They're living proof that capitalism has won.
In China, I imagine that if your company does something relevant to the five year initiative then you get a lot of red tape cut for you.
i.e. in China, the government controls capital; in the US, capital controls the government.
Through bonds? or SVPs to fund the building of datacentres?
It just probably overregulated hardware manufacturing out of existence with unionizing and other too strong regulations.
China is one party system, where CPC controls and owns production, policy, finance and even consumption levers.
These terms are useless for distinguishing anything -- what you said can be said about literally any capitalist state.
> China is one party system
This is also relatively uninteresting. There have been many countries where a single party has nominally remained in power for about as long as the CCP has. That Deng Xiaoping's coup occurred without nominally dismantling the party makes the "one party system" distinction a superficial one.
CPC mandates and gets seats on highest boards of companies, combines IP research across civil military, is both producer and consumer of products etc. Look at China's civil military fusion policy on the latest iteration of how they are doing this. In china there is no separate 3-4 branches of govt like in most places. CPC controls all legislative, executive, judiciary, military and private company boards and financial capital.
I think it could have gone differently if we gave our economic system something to optimise other than itself, but then we wouldn't have centibillionaires, so... swings and roundabouts I guess?
Did you just get out of your Time Machine from a decade ago?
No innovation made them stagnate. Being blocked from the US made BYD innovate.
Which would be par the course for Ketamine Elon
As if China cannot produce kick ass robots ? What special sauce does Musk have here that a country with a massive pool of highly trained and educated engineers and decades of manufacturing expertise don't have?
Tesla's value proposition was that it was going to be an iPod in a world of identikit MP3 players, and charge a premium for it. One brand to rule them all, no pesky dealerships, with futuristic EV tech and a touchscreen dash that made gas-powered, tactile button-laden cars obsolete.
That was twenty years ago. Tesla went from leading the pack to struggling to achieve scale, with its limelight-seeking leader increasingly holding it back. The leader wants headlines for pioneering "cool shit" and pushing hype to pump the stock price. Buyers on the other hand want affordable and timely repairs (impossible with their resistance to third party body shops and unit cost of replacement parts). As a mature company, it is completely un-equipped to compete with the incumbents whose leaders, not by coincidence, are all largely unknown to the public.
I’m confused as to what’s not clear from the article for you?
Saying they’re dropping two products that aren’t profitable so they can make a new product that most people seem to think is a complete joke is the problem.
But that's okay! They have the Cybercab that will 100% drive itself For Real This Time, $99/mo Autopilot/FSD subscriptions and robots that will theoretically wash your dishes in an age where most people have an adversarial relationship with anything AI, so.
It was supposed to cost $39k at the low end and have 500 miles of range at the high end. This drove the hype and high reservation numbers.
In reality it costs $79k and offers up to 325 miles of range. Doubling the price is going to significantly limit the reach of the product.
Perhaps more interesting is the F-150 Lightning outsold the Cybertruck in 2025 and Ford still canceled it as a failure.
I don’t think they have. Humanoid robots are a bad joke. But that’s why they are pivoting.
Meantime, as others have pointed out, the Model S and X are not selling enough to justify keeping the factory running. I don't see them going into Optimus production immediately, since as you suggest it's a solution looking for a problem.
Yearly sales of model X have been comparable to the 5 series, at least until last year when musk's political activities took the shine off the brand.
High end cars are more profitable. There are millions of 3 and Y owners with positive experiences who would stay with the brand if it had something to move up to.
My 23 MX is the best car I've ever owned. I wouldn't buy the current iterations of 3 and Y.
Most refresh X owners think it's pretty great (not perfect). There are no alternatives at the moment, mostly because other manufacturers are terrible at software development...and that's not good for software defined vehicles.
It's sad to see Tesla walk away from the luxury segment so they can focus on robots, go karts, and robots pretending to drive go karts.
Agree with other posters who say whatever you think of Musk, Tesla styling has gotten very stale.
As much as I dislike it, I can't disagree with the business case here. They already have >300k monthly subscribers at about $100/month. That business will grow rapidly from here as well as the robotaxi business itself.
Within 2 years, this business will look radically different just because of these two changes.
They won’t need to rely on others prioritizing their priorities, like low volume, high cost early investments in batteries designed for a market (humanoid robots) that doesn’t exist.
If they then scale them up, they also have the benefit that there is no 3p supplier who can turn around and sell those to a competitor.
Tesla's growth plan originally had them doing factory expansions and new factory in Mexico by now, but instead they have pivoted to trying to keep utilization of their existing lines up by introducing cheaper trims of existing vehicles.
Didn't the US government put ~$80b into rescuing GM etc, years ago?
Subsidies bootstrapped the EV industry. Stupid policies mean walking away from the investment, ceding the market to foreign competitors, and doubling down on legacy ICE crap the rest of the world no longer wants...and Americans will be less and less able to afford.
That's the Toyota Corolla. I find this inaccurate glazing of musk to be relatively common but it always strikes me as profoundly weird.
I was googling the data for 2025 and it seems that it’s number 2 now (behind the RAV4 to my surprise) with the Corolla at 3.
No idea how accurate these are, finding global numbers was harder than I thought.
nobody really can predict the future, so unsurprisingly, "reading various articles about this doesn't make it more clear." but people on the Internet keep getting worked up about it. to me, people do not comprehend the meaning of "high risk, high reward."
Amazon has a lucrative incentive to automate its supply chain up to and including last mile delivery. Waymo has proven out the tech and could easily partner with Uber or Lyft for the rider experience and reach.
If you’re FedEx, for example, would you rather buy from Amazon or from Tesla? Who is more likely to be a sane and trustworthy partner?
The reason that you don't see more Waymo areas has nothing to do with rider pool or experience, it is because their tech requires pre-mapping everything with LiDAR several times- the advantage is that if you know what is static (because it was in all of that LiDAR mapping) then a simple difference algo can tell you everything that is dynamic in the environment. (Also, they are just starting to hit cities with significant precipitation- SFO, LA, ATX, PHX are all pretty dry cities, they are going into ATL, MIA, DC, DEN, etc.)
1: With a lot of suspicion that much of their profit comes from drivers not understanding depreciation of their vehicles, something that the accountants who work for Uber and Lyft will understand very very well.
Similarly, Waymo isn't bottlenecked by mapping or rain. I've seen enough of them testing in Seattle and Tokyo, as examples.
So, it's pretty easy to see why people are confused and upset. Tesla is discontinuing all the things people like about Tesla, and selling vapourware that no one really wants anyways, instead. It's also not "a difficult conversation."
What seems more likely is that Musk, in his extreme shift to the right, has abandoned the original goal of Tesla: producing sustainable electric vehicles. He's become more and more delusional, with failing like the Boring machine and the Cybertruck starting to pile up. He's alienated his existing customer base by both getting into politics and dropping any pretext of trying to help the environment.
From my point of view, Tesla is a failed company with a leader who has gone off the rails, and a board that refuses to reign him in. Revenues are falling off a cliff outside of US governmental money, and it's betting the whole ship on only two ideas: self driving, which is so far no where close to being where it needs to be, despite the progress, and on yet another fairy tale that is humanoid robots.
At this point, it's entirely because Musk refuses to add LIDAR. If he did they could probably be competing with Waymo in a year.
His rationale at this point seems to be mostly stubbornness, coupled with a healthy dose of anxiety when he considers how much money he'll have to spend to deliver FSD to the people who bought it 10 years ago.
similar?! what exactly is your definition of similar? tesla and waymo are so far apart that it is difficult to accept any argument that tries to make this comparison. they cannot co-exist in the same sentence unless to explain one’s success against the other’s failures
- https://x.com/Waymo/status/1945106097741664630
will leave it to the astute reader to look up “robo”taxi
S and Y are not special enough to do anything for the brand, they dont qualify as halo products anymore. Probably still wouldnt be that interesting even if refreshed.
CT is still interesting, it looks different and has some tech inside that seems worthwhile to iterate on.
And unlike traditional brands, tesla has FSD, Optimus, and Musk to do enough to keep the brand itself healthy.
My guess would be they are deciding what they can learn by iterating the CT, and might decide to drop it in a year or two when the roadster takes the halo role.
They will keep trying to improve on volume for 3 and Y.
Elon for years has said Tesla is not a car company. He’s also said the “factory is the product.” Tesla also has energy divisions and investments, as well as xAI investments now.
Logically given that Model S and X are something like less than 5% of deliveries (and have been for years), if they’re right about Optimus, that capacity will generate far greater revenue.
It will be slightly creepy when the Optimus walks into the bedroom and stares while its owner is ... in the middle of something, but that's a small price to pay.
Plus the Tesla employees in the U.S. will also be able to share the video, so it's a win-win.
How many Cyber Trucks were they supposed to sell?
Yeah. And that was a car. A thing that is at least a category people buy.