Exactly. "WTF?! There are a dozen distributions?!" Users love customization and choice when they understand it. No one wants to be confused. The Linux desktop world is a confusing mess right now.
Also note that the distinction between "very stable and reliable" and "hey guys I made a OS!" is only obvious to people who know how the distro is put together.
Exploring popular options and finding what works for you is easier than it has ever been, and fun too. The difference between Linux today and the Linux of old is that for most setups, all the pieces you choose can fit together nicely and "just work." Despite all the different flavors and variations and distributions and desktop environments and window managers and the like, pretty much every popular distro uses a recent or near recent version of the monolithic Linux kernel + system-d, so all the important stuff is more or less the same (with tweaks here or there.)