Haha kreutz - I think the Pinterest question is one I might have to get used to answering but lol thanks for your encouraging response - maybe that should be mine too from now on haha.
Differentiation from Pinterest/other will be one of the key factors in their eventual success. From the emails that I've received, this project is trying to get users and move forward. This isn't merely a demonstration of what has been learnt in 6 months.
As such, debate on the differentiation aspect is fair and useful to the developers.
True jeswin, I am definitely interested in having some people give evemi a go, and I am not afraid of adapting the concept if it means it is more suited to what people want and will use.