It reminds me of Google Dart, which was originally pitched as an alternate language that enabled web programming in the style Google likes (strong types etc.). There was a loud cry of scope creep from implementors and undo market influence in places like Hacker News. It was so poorly received that Google rescinded the proposal to make it a peer language to JavaScript.
Granted, the interests point in different directions for security software v.s. a mainstream platform. Still, audiences are quick to question the motives of companies that have the scale to invest in something like making a net-new security runtime.