Notice that the author didn't write "getting good at delivering value." They wrote "getting good at shipping projects" because
> Shipping is a social construct within a company.
Delivering solid software that helps people get work done is a platonic ideal. Unfortunately there are many companies that value whipping stuff out the door more highly. As corny as this sounds the iron triangle ("good, fast, cheap - pick two") is a thing for a reason. Crapping something out as quickly as possible and leaving others to deal with the fallout of a bad data model and chaotic on-call isn't something to be rewarded but it's how many companies seem to work.