It's also ridiculously easy to cache (download a book in 9 seconds, board a transoceanic flight - no problem)
It also doesn't require the right sound and lighting conditions to see and understand a video (either those conditions, or good noise cancelling headphones - and now you're unaware of your surroundings)
It's also the only viable option on insanely low power devices which get months of battery life per charge.
It's also something you can read at an incredibly speedy pace if you are good at it and practice - though occasionally a decent audio/video player will be of use with this.
It's also something you can fall asleep while consuming, and tomorrow you won't have much trouble finding exactly where you left off.
I could continue..
On that note, a big thank you to whoever added "read this page" to Safari on iOS! Being able to turn long form articles into ad-hoc podcasts has been a game changer for me.
That's just a very long way of saying it's difficult to monetise; it's why audio and video are preferred by producers of content.
Few people are interested in disseminating an idea, a concept, anything... they are interested in levelling up their fame and followers. Text is typically no good for that.
That being said I love a good book over its movie version anyway. Because text is cheap there is so much more detail you can include. There is no way text can compete with the information density of a video.
So one can use the thousand words of pictures while most content is textual, whereas the other way is significantly worse, since it of course lacks all the searchability et al.
If I have a text file and an audio file of the Great Gatsby, and I want do any of the following, then I'm going to use the text file:
* Find a particular quote
* Determine the number of times the word "Gatsby" is used
* Go back a few pages to remember exactly how something/someone was described
* Intermittently stop and compare with a supplementary file and/or write notes
* Find exactly where I was just before I fell asleep
* Get through it in 3 hours without rushing or missing bits
* Store it on a portable device along with thousands of other books
* Go back a few pages to remember exactly how something/someone was described
Or you don't forget how someone looks because a visual illustration is easier to remember
* Find exactly where I was just before I fell asleep
You can't, the book closed when you fell asleep and you forgot the bookmark . But when the phone fell it disconnected your headphones which stopped the playback.
And writing system don't fall out of nowhere, especially something as baroque as English which is all but phonetic.
You could make a similar argument about, say, H.264, but the dominance is not as compelling and drops massively if you account for different container formats.