"First, make me care" is exactly right. But I also know that anytime you have narrative non-fiction on here, someone without fail argues that the author didn't get straight into the details.
Most people aren't technical.
The real problem is when they SEO the shit out of it and replace those links with irrelevant trash meant to steal your attention and people only want to share the "make me care" posts.
The writers stop bothering even posting details when they have them. They bury the lede because it's what the "make me care" crowd forces them to do.