Project Idea: Carbon and Attentional Footprint of False Urgency

I was thinking about the total CO2 and heat produced, maybe even a bit more detailed like estimations about server, network, grid load as well as the attentional and cognitive footprint ... of "Last Chance E-Mail Marketing" and other pointless "dark pattern" marketing that uses simple psychological triggers like "urgency" and "once-in-a-lifetime/year/month/day/hour/ opportunity" ...

Y'all like to data science and blog, don't ya? Any ideas, suggestions for a noob like me?