Not wanting and not having a choice are two different things.
> Do you want to use a different search engine other than google? Is there another email provider than gmail (for the non-technical person - i know you can run your own)
My wife uses ddg and outlook, she's non-technical. I convinced her to use ddg but she's always used outlook/hotmail.
My mom too. The difference though is that they have us. Most people don't.
As a general statement, sure. But if we are talking about mobile phones this is a very privileged and unrealistic point of view.
According to chatgpt, 70-80% of mobile phone sold worldwide every year cost less than the cheaper iPhone.
Some people could probably stretch their budget and get the cheapest iPhone, but otherwise it seems safe to conclude that more than 50% of people simply have no choice.
People do stretch their budget when they really feel the need for it (and the poorest you are the more you'll want to prove you're not poor by buying a status symbol), also the second hand market is an easy way to get a cheap iPhone. Sure, it won't be the latest model...