Coffee is a universally available, productivity enhancing commodity. There are some varieties certainly, but at the end of the day, a bean is a bean. It will get the job done. Many love it, many need it, but it doesn't really cost all that much. Where people get fancy is in all the fancy but unnecessary accoutrements for the brewing of coffee. Some choose to spend a lot on appliances that let you brew at home rather than relying on some external provider. But the quality is really no different.
Apparently global coffee revenue comes out to around $500B. I would not be surprised if that is around what global AI revenue ends up being in a few years.