Honestly, still figuring this out. Tried social media (Instagram, Threads, Bluesky) and reaching out to blogs/reviewers. Gets some traction but reach is limited. A German print magazine review helped, and the first HN post brought a spike.

What's funny – parent to parent word of mouth has been really helpful. I get lots of emails from parents with ideas or bug reports. They found the app through friends or family. That feels more sustainable than any marketing trick.

But I still need to find better channels with more reach. Most growth so far has been organic via App Store search. Open to suggestions if anyone has ideas! ;)