I think it's the convergence of two things. First, the agents themselves make it easier to get exactly what you want; and second, the OEM solutions to these things really, really aren't good enough. CC Cloud and Codex are sort of like this, except they're opaque and locked down, and they work for you or they don't.
It reminds me a fair bit of 3D printer modding, but with higher stakes.
https://www.anthropic.com/research/small-samples-poison
(A small number of samples can poison LLMs of any size) to save clicks to read the headline
The way I think of it is, coding agents are power tools. They can be incredibly useful, but can also wreak a lot of havoc. Anthropic (et al) is marketing them to beginners and inevitably someone is going to lose their fingers.
And once you put the agent in a VM/container it's much easier to run 10 of them in parallel without mutual interference.