Doing the insufferable, thankless work of mitigating the commercial choke-points of bureaucracy on a Continental scale makes this effort's failure a forgone conclusion. I would take the attempt more seriously if the individuals tried to make their own country more commerce-friendly, rather than all of Europe.
Even so, points for trying something- anything- and raising "awareness".
It reveals too much that this is actually done by amateurs. Heck, even the most basic business courses I took at a European uni show that this is NOT how you want to attract potential customers or investors.
It’s the first link on the home page (“in-detail proposal”). One would presume anyone interested in what EU-INC is to read the first section titled “WHAT IS EU–INC”.