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The PCWorld website seems to suggest £199.97 [0]. Perhaps that is without VAT though.

Edit: The pictured models at the bottom of the page start at £250 but the copy at the top says "Starting at £199.97".

Unfortunately, this is the case with more or less all products that are available in both the US and the UK.

$333 rather than $320 - not a huge difference numerically, but a flaw in your calculation that's worth pointing out :)

What is odd is how self defeating it is, I just don't see them selling many at £250.