Does 10Gen just allow people to trample the trademark on Mongo? Imagine if the company was called OracleHQ.
I also believe that both services need to be certified by 10gen before rolling out new releases. Also, paying customers at a certain level have access to 10gen for support if the provider can't address the issue.
Long story short, both these companies have a good relationship with 10gen in the interest of growing the space.
10gen: they are awesome to work with as they know they are in for the long game - building a full ecosystem.
Congrats to the HQ team! Always good to see further evidence that the DBaaS market is generating healthy capital interest. Game on!