anyone can do it, for some values of "anyone" that includes having a good power source, some rf equipment and a few books. mostly the problem involves defending the equipment when people unhappy about said behavior arrive.
Its also a popular sub-activity of HAM radio, in which its called "Foxhunting."
This is broadly how the SETI program works for example.
The device is transmitting at high power, it's like beacon, and very easy to see.
If you do it in war the jamming station is likely to be visited by a http://en.wikipedia.org/wiki/Anti-radiation_missile such as the http://en.wikipedia.org/wiki/HARM_missile
And to levy a huge fine. Do not do this.
Calling channels are defined by the ARRL, not the FCC.
Oh, and HAM is not an acronym, it's just ham.
Kind of like trying to see a flashlight when someone's shining headlights at you.
But ... if you're shining a really bright light then everyone who cares to look can see where it's coming from.