There's a tremendous anchoring bias around people's perceptions of Meta products. "I don't see anyone using [Product N] in my social circle, so it must be doomed."

It's been like this for at least ten years. People keep claiming that Facebook has no users anymore and that Meta's numbers must be fake. Americans having no idea how important WhatsApp is elsewhere. Etc.

When user bases are measured in billions, you simply can't extrapolate your own anecdotal experience to anything. Some Meta product/feature can be very popular among a hundred disparate groups like "Filipino diaspora" and "Spanish-speaking children" and "North European singles" (and who knows how many more), but your social network has no intersection with these hundreds of millions of people, so you'd never know.

You can see many examples of this effect in these comments.