If people stopped spending hours each day scrolling through Instagram, TikTok, and Facebook feeds, media incentives would change. Journalism would become more thorough and responsible, rather than optimized for outrage and clicks. People’s attention spans would recover, making them more capable of listening to opposing views and engaging in meaningful discussion. The overall quality of public debate would improve, and political leaders would be chosen based on objective, long-term policies rather than emotional manipulation.
The reinforcement-learning algorithms that drive these feeds are fundamentally unnatural. They represent a massive, uncontrolled social experiment on humanity—one that is far too powerful for our psychological reward systems to handle.
What needs to happen is education. Education on how the attention economy works. People must learn to resist becoming social media junkies, because every hour surrendered to these platforms reinforces the very systems that distort public discourse. When we lose control over our attention, we don’t just harm ourselves—we actively worsen the societal conditions that enable manipulation, polarization, and poor political leadership.