Insidious.
It perfectly described what Bezos did.
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Sorry, I can't quickly find the article explaining the unique history of Kenyan coffee. Will add later if I do.
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This org's page hits all the same points:
Kenya Coffee, Quality Decline & the Systemic Truth Behind the Cup https://kenyacoffeeschool.golearn.co.ke/kenya-coffee-quality...
The article I read was written by a (western) coffee buyer explaining why he can't buy beans directly from Kenyan farmers. Whereas buyers can directly in every other country.
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u/jrjeksjd8d found it. Woot!