I definitely thought this as I was writing these posts. There is a fair amount of quality analysis out there when it comes to LTV but not as much as you'd expect.

The truly quality information comes from thought leaders like Jason Cohen and you can understand why he (or anyone with a rigorous scientific approach to customer acquisition) does so well.

There is definitely lots of room for people to focus more heavily on LTV. It's an extremely interesting, complicated and powerful number.