I'd argue that's the opposite of regulatory capture.
I'm in Spain, this is probably not the same worldwide.
- they don't care about the cookies they are setting on their properties, if most of the functionality they have require you to be authenticated anyway.
- These "smaller websites" are exactly the ones more likely than not to be Google's and Facebook's largest source of data, because these sites are the ones using Google Analytics/Meta Pixel/etc.
The YouTube consent screen for example includes this as a mandatory item:
> Measure audience engagement and site statistics to understand how our services are used and enhance the quality of those services
I don't believe this complies with the GDPR to have this mandatory.