Don’t you guys have farmer’s markets? I buy a lot of my stuff direct from the farmer.
I can’t speak for other EU countries but in Germany people will buy the cheapest food almost always. Quality or farmer welfare is a minor concern for the majority.
But most people don't want to make the effort to go there instead of buying everything at the supermarket
Even though they still say that they want our farmers to have decent working conditions and incomes
But even the farmers will eat cheap imported lentils over local ones