Back in the 1950s Olivetti was famous for its striking, modernist showrooms, with typewriters and calculators displayed on pedestals like works of art.
It's been said that they inspired the Apple stores.
https://www.archdaily.com/155074/ad-classics-olivetti-showro...
https://www.printmag.com/daily-heller/the-daily-heller-i-los...