Maybe it is more successful elsewhere, but over here the type of ads and repetition make me think more money is spent on ad infrastructure than is gained in revenue (eg. three ads in a show, all identical, all advertising the platform you are watching). I'm left with the impression that the actual reason is not to sell ads, but to annoy customers into paying for higher tiers. It is not that we have gotten used to ads, but our dislike is being weaponized.