I am sympathetic to the criticism of the naturalistic fallacy, however there are some aspects of modernity that are unquestionably toxic, like air pollution.
I wish we did more to honor "Unknown unknowns" and make changes more gradually, especially when the difference is barely consequential. Plastic is essential for many things, but not for shopping bags, drink bottles, etc. We over-use it like crazy, and at this point if we find out that omnipresent plastic pollution causes issues, we better hope we find a solution quickly because we won't be able to get rid of the plastic.