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It's rough, because when you do have direct match searches come in first, you get apps trying to name themselves directly after the search.

FLASHLIGHT PRO

GAMES: The best card game ever.

FOO: The Barrest blah blah.

Doing it this way discourages SEO-naming. I don't know if that's why Apple does it this way, but it's a nice side effect

Result number 4 for me, after Armageddon Racing, Omega Drive, and Worms 2: Armageddon

Result #1 for me in the UK, with the obvious rip-off, Amargeddon, at #2.

Just searched for it myself in the UK, Armageddon came up first.

Top row. Middle tile. Search results are not indexed so top row, middle tile could actually be the top result?

On iPhone, it's indexed. #4 for me. Four painstakingly slow swipes to the right.