The email template used to get 60k users in 60 hours

Annoyingly misleading link bait title.

The mail was sent to "journalists", not users.

It is nothing new, just the usual social engineering basics that have been covered a gazillion times like sugar coating the recipient's ego, mentioning pseudo-personal things about yourself, etc.

Annoyance warning about visiting that site, it loads and loads and loads some images to no end. Every second or so the mouse pointer changes to loading.

How does the killer feature actually work? I know you can lookup the internet service provider's hostname from the user's IP address, but then how do you reliably go from that to a clean "Ogilvy & Mather" string?

I was at this talk. Patrick's talk was very insightful, especially this section. It is such a simple hack, but very well executed and though through. No wonder he did so well !

Proof read before you send something like that out:

"Particularly because I think a two articles you wrote a few years ago did an amazing job summarizing the industry"

I think instead of bluffing him,if he send email something like this , it will bring more user .

Dear xyz, I really like you tweets (or whatever) and genuinely wanted to offer recent feature "who googled you" (here mention your powerful feature) . We think it is only for you.

Your sidebar is going crazy on me. I see like ten php warnings and one fatal error, all with php paths and a stack trace. You shouldn't have those settings on in a production server. On the other hand, I really enjoyed the post and the slides.

Hey, my comment got used in his slides when he shows an example on hacker news.

Awesome!

at that rate, (1000 users per hour) it would take 114 years to get to one billion users.

I thought this was very interesting. I found the point on pitching one feature at a time to be particularly worthwhile.

Thanks for posting.