In other news, wolves have set up a vegan restaurant for sheep. The chefs have been specially instructed not to eat their guests, the grass is 100% organic. Mint sauce is kept well out of sight. The heavy duty locks on the doors will definitely not be used and the red stains are from beetroot. Definitely beetroot.
Seriously though, what is stopping Europeans to "just build their own"? EU could provide some form of financing - cheap loans, tax breaks, favourable regulation etc. I know AWS is a million things, not just VMs, but is building a small cloud provider and scaling from there really that hard? Maybe I'm being super naive - ELI5 please?