I'm not talking about places that can be written off because "the boonies are a rounding error".
I'm talking about some guy who owns a plumbing business in Boston and wants to reduce the number of days per year that conditions make things sketchy. $3k per truck or $4k per van is absolutely chump change compared to the PITA of having to add more buffer to winter scheduling to account for delays and inconvenience.
>for personal use now that I can afford it? AWD is on all my vehicles. It's a magical technology since it allows turning your brain off, and making some situations comically easy to navigate. But I'm not optimizing for cost efficiency or practicality there - I'm optimizing for luxury and convenience.
Baffling that someone who readily admits that "you can turn your brain off" doesn't see why people who either have to drive their own work vehicle every day, or put a vehicle in the hands of an employee wouldn't value that even higher.