If only there were some kind of international system of standard units.
The history is quite interesting and well worth checking out.
I can't recommend a book on the subject, but I do heartily recommend "Longitude", which is about the challenges of inventing the first maritime chronometers for the purpose of accurately measuring longitude.
It's not the most aesthetic one, but it was at the time the most able to be measured.
There is, of course, no more need to standardize on a specific brand or style of cigarette than on a specific depth of Olympic-sized pool.