Thanks a lot for your transparency Jeff! Much needed in this area. And your content is quality, much unlike what else being discussed here.

It is really hard to actually make anything substantial on social media exposure. Unfortunately this does not stop many from exaggerating claims in order to (maybe become) be internet famous, or seeing high number of clicks etc. So it is both bad business for creators, and poisoning the discourse for readers - the only real winners are the social media companies and the product companies that get hyped up.