> A pickup truck should just be max utility, especially if you're a manufacturer making your first one

> 75 percent of truck owners use their truck for towing one time a year or less (meaning, never). Nearly 70 percent of truck owners go off-road one time a year or less. And a full 35 percent of truck owners use their truck for hauling—putting something in the bed, its ostensible raison d’être—once a year or less.

[1] https://www.thedrive.com/news/26907/you-dont-need-a-full-siz...