I actually volunteer to take care of parts of the trash in our neighborhood. Like with a proper garbage truck. And the amount of volunteers so big that I only have to do it a few times a year. All the money they make with recycling goes to the local school. It is fun to do, even in cold rain. The garbage truck driver gets paid, but I am sure in an IBU world even drivers would chip in if they could afford it. People want to contribute and feel useful.