Get an SUV with a trailer hitch.
worked out great. Maybe better than a pickup.
For example - taking mountain bikes somewhere to ride - you can put them in the back, go ride, and leave them there while you go eat without someone stealing them. You can even load them the night before.
dirty stuff can use a trailer (I've never needed one)
and suv carries lots of people - which has worked out many many times more than I predicted.
(it is a gas guzzler, but was cheaper because of that, and didn't compete with higher-priced pickup market)