Agreed although it's getting to the point that other companies are now using Starlink to provide other services so I've often used Starlink (even if indirectly) without realising it.

For example I go tramping and pretty much every remote accomodation I've stayed at use Starlink. My mobile provider uses Starlink for direct-to-cell services. My national airline uses Starlink as backhaul for their in-flight WiFi.

I know there are other competitors coming who aim to provide alternatives to Starlink -- this should mean at some point accomodation providers, mobile networks, airlines, etc can switch to them.

Thanks for letting us all know. We needed to hear that. /s