>A pickup truck should just be max utility, especially if you're a manufacturer making your first one
I don't think this is actually true, most pickup trucks aren't designed for maximum utility. They're designed to sell a lifestyle.
I don't think this is actually true, most pickup trucks aren't designed for maximum utility. They're designed to sell a lifestyle.
Pickups are a little bit interesting in this regard. For any given model (eg: Tacoma, Frontier, etc.) the more premium the truck, the worse it is at being a truck. Each feature you add reduces its payload, and in the case of the Frontier, you could drop from a 6' bed with ~1,600 lbs of payload on the base model all the way down to a 5' bed with ~900 lbs of payload for the most premium offroad model.
What makes you say this? The F-150 series has a pretty serviceable option in their XL trim. 8ft bed, 4x4, "dumb" interior (maybe not, looking at their site looks like the most recent is iPad screen, sigh) - but what else would you look for to call it utilitarian?
You're right that each feature is further limiting, but I would argue premium and utilitarian are reaching for opposite goals.
The Slate is utilitarian, but remains to be seen if it actually ships. https://www.slate.auto/en
No way does the length check out though. I haul lumber in a similar size car and 8ft is basically trunk to dash so there's no way he's hauling an 8ft by 4ft sheet without it conflicting with the driver's seat if not torso.
Individual boards should fit in just about anything though.
Truck works well for those role because it can do so much. It isn't the best for most of those, but it can do them.
Jokes aside I could purchase a new hatchback and a small old Kei truck for a fraction of the cost of something like an f150
Quieter than the other way around.
However, the most likely place to rent a pickup from (U-Haul) does not allow this.
It’s neither convenient nor cheap to rent a trailer in much of the US. Major cities have options, rural areas less so. Full disclosure I have a mid-sized pickup, but I recently looked into renting a trailer for a landscaping project that was above the weight limit for my truck. First issue I ran into was that there were not any trailers available for rent anywhere near my location. Second issue was that after factoring in driving distance + rental cost + dump fees, it was ~ the same price just to pay a junk company to haul the materials…and it was not cheap. Anecdotally, my pickup was cheaper than most other vehicle options at the time I bought it, my commute is short (so fuel economy is less an issue), and as a homeowner I use the bed to haul something at least once/month (Unfortunately kei trucks weren’t available at the time). So the cost/benefit/convenience factor of owning a truck over renting a trailer works for me. YMMV.
However, they are TINY inside. If you are taller 6'1" and/or heavier than 200lbs, it is a tight squeeze, especially for anything longer than 30 minutes. The "average American" can't fit it a kei truck.
Also, the weird manliness of the average American man would make this truck unsuccessful, simply because it is too small. Which is hilarious, because some of the most resourceful, strongest, reliable and adventurous men I have met drive kei trucks.
I guess finally, the big highways with longhaul trucks and fast speeds are not so good in a k-truck.
https://www.roadandtrack.com/reviews/a45752401/toyotas-10000...
wouldn't fly due to chicken tax + other safety and emissions. they plan on selling em in Mexico tho, so maybe we'll see some float up...
Any OEM will happily sell you a white vinyl floor half ton with your preferred cab/bed/engine/drivetrain configuration.
The GMC 4cyl 1500s were stupid cheap for awhile, because they shat out a bunch for CAFE and weren't selling so they were going for like 25-30k going into the new model year. I wanna say this was 2024 into 25, maybe 23 into 24, idk.
Ford Maverick seems to fit the bill for compact stuff though I suspect it may make the goalposts zip to "single cab option" and "body on frame"
I drive a wagon. Of course wagon owners talk about the utility. And yet, you can buy a wagon with a twin-turbo V8 engine. What's the "sportwagon" segment all about? Certainly not going to Home Depot to buy four toilets for the new house, it's about putting your $15,000 Cannondale Black Ink MTB on the roof and swanking up to the trailhead.
In reality ideal utility is likely found in the shape of a 2008 Toyota Camry and a U-Haul truck rental when necessary.
buy yourself a gently used 2019 Camry
Last weekend I hauled ~700lb of rebar on the roof (because they come in 20ft sticks so the wagon is the best choice). The number of dirty looks I got was off the charts. The same exact demographics that are in here shitting on pickups were judging me for not using one. Good thing I don't give a shit what anyone else thinks.
I also do not allow my lifted pickup and Model Y neighbours to choose my vehicle for me.
Yes, but that lifestyle can and sometimes does include actual needs for some of the utility. There is a great observation from Representative Marie Gluesenkamp Perez, a Democrat from Washington’s 3rd District in an NYT piece a couple of days ago. I included a perhaps too long quote in lieu of apologizing for the paywall.
> “Spreadsheets can contain a part of truth,” Ms. Gluesenkamp Perez told me. “But never all of truth.”
> Looking to illustrate this, I bought the recent book “White Rural Rage” and opened it more or less at random to a passage about rural pickup trucks. It cites a rich portfolio of data and even a scholarly expert on the psychology of truck purchasers, to make what might seem like an obvious point — that it’s inefficient and deluded for rural and suburban men to choose trucks as their daily driving vehicles. The passage never does explain, though, how you’re supposed to haul an elk carcass or pull a cargo trailer without one.
https://www.nytimes.com/2026/01/12/opinion/marie-gluesenkamp...
Everybody knows why you bought the katana. We know you have a story to tell yourself, it's just not convincing.
I don't think most people realize how expensive and time consuming tool rental is.
This is where things also get kind of messy in the US. In manicured suburbs you probably don't need a chainsaw. But in older growth and places with larger lots you really do need one. If you wait till you need one after a big storm, you may travel 100 miles out of the storm damage to find one to rent or have to wait for weeks as your driveway is blocked and contractors are booked up.
For me the utility function is somewhere in between a car and a truck, hence why I have an SUV. I can carry the large boxes/items I seem to have at a regular basis. When I need something bigger I can rent a trailer to hook to it. Trucks themselves are way too expensive now, and I don't need that much capacity. A car would have me constantly renting or borrowing one from someone else (which I did when I owned a car and it was a pain in the ass).
The big box store in our town doesn't rent tools or vehicles. You have to drive 45-60 minutes to get to a store that does. This means the 4 hour rental prices (which for something like a wood chipper or chain saw might be sufficient for a lot of jobs) become nearly non-viable or highly stressful rushing through unfamiliar power equipment that really shouldn't be rushed.
A full day tool rental is often 1/3 to 1/2 of the price of a new mass market version of the tool. A week rental is almost always more. The tools are rarely in great shape. You are almost always way better off going to an estate sale or local marketplace and buying a used tool. If there is a job you end up doing 2-3 times or need for more than a week its even cost effective to just buy new ones. You save so much on labor doing things yourself that even with new tools you basically always come out ahead.
The best case is that you have a community run tool library that lets you check stuff out cheaply for a week and can have a relationship with the folks that run it. Similarly, getting to know the neighbors and being able to swap/borrow stuff. For vehicles this is a little more dicey because of liability & insurance issues.
We've definitely struggled with the vehicle for long and sheet goods. We really don't need a pickup truck and it would honestly be a hazard on skinny mountain roads... but we do need to move lumber, sheet goods, appliance sized things just enough that it's a pain without one. We settled on a midsized SUV with passable towing power (as an aside, EV power and control makes towing a breeze as long as your round trip fits in one charge). Renting a trailer is still annoying, but at least can be done close by. For larger orders delivery can sometimes be cost effective (vs renting a vehicle or buying and maintaining a truck) especially because places often subsidize delivery to win business.
For sure. I had to dig some post holes in limestone that was very hard. Rental was going to be $200 for a tool that would do it in a day.
Instead I went to harbor freight and bought a tool closer to $100 even though it took me a bit longer, and I get to keep the tool which is still working to this day.
Heh, and labor costs in the Austin area are off the hook. I did a project for around $5000 that a neighbor had a similar but smaller in scope project quoted for $21,000.
Same with truck rentals.
I’ve wasted so much time trying to track down which location near me has one available on the exact day I want to do major yard work. Often I have to reschedule my work or plan out super far in advance. Or take a day off during the week because everyone else also wants to rent trucks on the weekend. Then I’m running against the clock the whole time.
An extra $100-$200 a month car payment to have a truck instead of a crossover is totally worth it.