Kudos to Ben for speaking to one of the elephants in the room in observability: data waste and the impact it has on your bill.

All major vendors have a nice dashboard and sometimes alerts to understand usage (broken down by signal type or tags) ... but there's clearly a need for more advanced analysis which Tero seems to be going after.

Speaking of the elephant in room in observability: why does storing data on a vendor cost so much in the first place? With most new observability startups choosing to store store data in columar formats on cheap object storage, think this is also getting challenged in 2026. The combination of cheap storage with meaningful data could breathe some new life into the space.

Excited to see what Tero builds.